Creating a Solid, Versatile Brand
Working in the corporate, lifestyle and entertainment sectors, Tunbridge Wells based photographer and videographer, Jane Petrie operates across a multitude of professional settings and situations. Focusing on a reliable and adaptable skillset for each role, Jane approached studioish to create a brand identity that would perfectly illustrate and compliment the key offerings of her business.
Utilising the JP initials as a monogram device for the logo and combining this with a strong, stylised logotype a crisp and clean identity was created. Versatile and dynamic, the brand can effortlessly be used across print and screen in business stationery, online presence and photograph watermarks.
Emphasising the premium look and feel in print, the business cards were printed on heavyweight stock then combined with matt lamination and spot UV as a finishing effect to visually enhance the brand.
Client
Jane Petrie Photography
Year
2017
Deliverables
- Design
- Branding
