Infinite Photography Brand Refresh

Modernising and Updating

Having previously begun and stalled with a redesign of their logo and wedding photography website, Infinite Photography contacted studioish in order to create a total brand refresh.

Focusing primarily on refreshing the ‘IP’ logo the brand was updated to a crisp, modern look – standardised across print and digital media.

Using the visual device of an infinite knot to reinforce the brand, while at the same time utilising negative space to retain the camera ‘crosshairs’ a modern, versatile update to the logo was created.

Infinite Photography


  • Design
  • Branding