Ithaki Olive Oil Brand Identity Concept

Designing Premium Authenticity

Cultivated on the island of Ithaca, the native Thiakia is a sturdy olive tree producing a perfectly juicy fruit. Having completely adapted to the weather and soil conditions of Ithaca, it is highly resistant to disease, does not need watering and its fruit, though small, gives particularly tasty oil.

Historically a precious bartering item, Ithacan olive oil is still today of premium authenticity and quality, emphasised in this conceptual brand identity design for Ithaki Greek Olive Oil by utilising hand-illustrated typography combined with a stylised olive device to finalise the wordmark.



  • Conceptual
  • Design
  • Branding