Swift Shipbrokers Brand Refresh

for Swift Shipbrokers

In order to modernise their brand identity, the Swift Shipbrokers logo was refreshed and updated.

Retaining the boat and sails reflection concept from the previous identity allowed the new logo to develop whilst continuing to visually communicate the nature of the business.

Reflecting and Refreshing

The boat and sails reflected as the ‘W’ in the logotype adds a visual continuity to the logo and enhances the brand identity.

Making Waves

To emphasise the nature and environment of the business, spot UV was used to add a subtle shine to the logotype making it appear to be reflecting on the water’s surface.

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