Swift Shipbrokers

Reflecting and Refreshing

With an upsurge of interest in their shipbroking services combined with an increase in sales, Swift Shipbrokers approached studioish to modernise and update their brand.

Focusing on the maritime environment in which the business operates, the sailing ship is reflected across a subtle horizon line forming the ‘W’ in the logotype. Emphasising the effect further in print, a subtle shine was applied to the logotype using spot UV, making it appear to be a reflection on the surface of the water.