Rehabilitating and Rejuvenating the Brand
Specialising in sports massage, injury rehabilitation and deep tissue massage, Raw Therapy offers a highly skilled sports injury and rehabilitation clinic for a variety of clients, each with their own specific needs and requirements. studioish created a brand that is strong and ultimately more relevant to the current service offerings.
A solid and stylised logotype emphasises the raw and physical aspects of the business, while an overlaid typographic approach subtly highlights the recovery and rehabilitation aspects within the identity.
Developing the brand forward, the business cards are crisp and clean, printed on heavyweight stock then matt laminated and finished with spot UV to simulate the pattern of kinesiology tape – an additional element cleverly reinforcing the nature of the business.