Aiming to reposition themselves entirely within the gaming and entertainment technology sector, experience marketing agency Margo Brando required a refresh to their brand identity.
By developing the logo, business cards and website imagery, the brand was unified and progressed beyond it’s original concept whilst at the same time modernising the visual identity.
A Refreshing Change
By bringing the logotype together within an enclosing outline demonstrates the concept of a full experiential service. Retaining the ‘GO BRAND’ highlight further emphasises the positioning of Margo Brando as a progressive force within the gaming and entertainment experience industry.
Utilising the print-finishing effect of spot UV on the logo side of the business cards, combined with the white printed wording ‘GO BRAND’ ensures maximum impact and resonance for the brand. To guarantee legibility, the contact details are presented in brand colours on a crisp white background.
For the main header image of the Margo Brando website, the concept of a loft-stlye apartment space was created to appropriately draw attention to the prominent imagery and client testimonial. The use of gaming icons on the ‘wallpaper’ provides an additional reference to the nature of their business sector.