‘The Nose of Courvoisier’
Le Nez de Courvoisier; a unique sensory experience celebrating the key aromatics of each marque. Translated literally as ‘The Nose of Courvoisier’ this campaign introduced aromatics and audio soundtracks as sensory enhancements to intensify the overall drinking experience.
In order to illustrate the various taste and aroma signatures contained within each marque, studioish created campaign imagery for use within the brand toolkit and Le Nez de Courvoisier App. The size, colour and body of each composition subtly illustrate the ‘age’ of the marque. Softer aromas represented by lighter colours and less pronounced ‘aromatic explosions’ with stronger aromas portrayed as richer colours alongside full-bodied ‘aromatic explosions’.
While each marque embodies an individual sensory ‘personality’ it was also essential to be able to identify the different images as components of an overall series. Visual continuity across these separate compositions was accomplished by utilising complimentary colour palettes and maintaining consistent graphical details and elements.
Client
Courvoisier
Year
2014
Deliverables
- Design
- Photocomposition
- Advertising
- Marketing
