‘Aroma explosions’ were created for the Le Nez de Courvoisier campaign in order to illustrate the various signature elements contained within each marque.
“Le Nez de Courvoisier, literally translated as ‘The nose of Courvoisier’ is a unique sensory experience celebrating the key aromatics of each marque.” – Courvoisier
On your Marque’s
The size, colour and body of each explosion was altered corresponding to the ‘age’ of the marque, softer aromas being represented by lighter colours and less pronounced explosions and stronger aromas portrayed as richer colours and full-bodied explosions.
Marque of continuity
While the differences between each marque had to be illustrated, a visual continuity runs through the three pieces to tie them together as a series. This was accomplished using a similar visual style, explosive elements and complimenting colour-schemes.
Making a Marque
The images were created as primary content for the entire Le Nez de Courvoisier campaign, used in the brand toolkit and currently in use as part of the Le Nez de Courvoisier App.