Infinite Photography Brand Refresh
for Infinite Photography
Having previously begun and stalled with a redesign of their logo and wedding photography website, Infinite Photography required a total brand refresh.
Focusing primarily on refreshing the ‘IP’ logo and website, the brand was updated to a fresh, modern look – standardised across all elements.
Infinite Loop
Using the device of an infinite knot to visually reinforce the wording of the brand, while at the same time retaining the camera ‘crosshairs’ in the negative space creates a modern update to the logo, while remaining versatile and striking across different print and digital elements.
