Infinite Photography Brand Refresh

for Infinite Photography

Having previously begun and stalled with a redesign of their logo and wedding photography website, Infinite Photography required a total brand refresh.

Focusing primarily on refreshing the ‘IP’ logo and website, the brand was updated to a fresh, modern look – standardised across all elements.

Infinite Loop

Using the device of an infinite knot to visually reinforce the wording of the brand, while at the same time retaining the camera ‘crosshairs’ in the negative space creates a modern update to the logo, while remaining versatile and striking across different print and digital elements.

For Romance

For the wedding side of the business, a light and clean look and feel was used in order to keep primary focus on the photography.

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