Capturing the Essence of Competition
To reflect the arrival of the 2012 Olympic Games in London, this digital artwork series was created around the theme; ‘Focus. Dream. Succeed.’
Focusing the primary colour palettes of each artwork relating to those of the British Union Flag (the colours of the hosting Games), the main concepts of kinesis and competitiveness were illustrated in the dynamic motion of the artworks, emphasising the passion and pride of all athletes in Olympic competition.
Utilising subtle combinations of accent colours creates an underlying rhythm to the pieces and provides an additional acknowledgement to the other competing nations present at the Games.
The final artwork is a culmination of the individual pieces which brings together the atmosphere and emotion from each and focuses them into one place.