This 80-page hardcover mini ‘coffee-table book’ was designed to promote the advantages of tweeting and encourage executives to join and use Twitter as a communication tool.
The book is a tactile and substantial piece, demonstrating quality in the hands of the reader and encouraging interaction.
By demonstrating examples of tweets from high-level executives and public-figures, the book illustrates through text and photography the different communication devices in which Twitter can be used as a successful social platform to link to the general public.
These communications can take the form of professional, informational or humorous tweets – adopting a formal or informal tone of voice.
The overriding aim of the book is to elicit an emotional and positive response from the reader, encouraging similar interactions with their own audiences through Twitter.