Working with agencies ‘Square Zero’ and ‘TBWA Paling Walters’, I was tasked with creating photocompositions from a variety of sources to be featured in the print advertising campaigns for male urinary medication ‘Flomax Relief’. 3D Animation / Modelling agency, Square Zero created the 3D character ‘P Man’, a character to represent the irritating and annoying inconvenience of needing to pee at the most awkward times. I then took the character and combined and composited him into different situations for the campaign; golf course, car interior and bedroom.

Click here to view a full case study breakdown of the processes or on these links to view only the final images: Golf 1 | Golf 2 | Car | Bedroom .

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